Author Archive
Don’t Make The Cutback Mistake
Before the Civil War, Edmund McIlhenny operated a sugar plantation and a saltworks on Avery Island, Louisiana.
Yankee troops invaded the area in 1863 and McIlheey had to flee. When he returned in 1865 his sugar fields and saltworks were ruined.
One of the few things left were some hot Mexican peppers that had […]
Good Customer Service Is Not Good Enough Anymore
Do you have Renowned Customer Service?
Do your customers leave your store / take delivery of your products and think, “Wow, it is so nice to buy from this business!!” Is your business well known / famous for your customer service?
Do your customers tell others about you? If not, you do not have renowned […]
People Shop Price. They Buy Value
Frustrated sales clerk: “I am unable to sell our products because our prices are higher than the competition.
Successful Sales Professional: Stop selling products and start selling VALUE”
Unless you have a completely unique product to sell chances are you are selling the same products as your competition.
OH, your product may be made better, may […]
The Customer Is Always Right. Even When They Are Positively Wrong
A man walked into the Fairbanks, Alaska, Nordstrom department store with two snow tires. He walked up to the counter, put the tires down and asked for his money back. The clerk, who’d been working there for two weeks, saw the price on the side of the tires, reached into the cash register and […]
The Four Things Every Employee Can Do To Increase Sales And Profits
We all know the customer is the most important person in our business, but sometimes we forget that the second most important person in the business is any employee that comes in contact with our customers in anyway. Plus the employee that contacts the customer face-to-face, so to speak, is the person who represents […]
A Luxury Once Had Becomes A Necessity
When you can get the prospect to think that they cannot live without purchasing your product or get them to think that they will be much better off purchasing the product / service from you instead of your competition you will close the sale.
Even if you are selling a product that is a necessity of […]
Gold & Red Cards Will Make You A Ton Of Money
Years ago I was embarrassed in front of a customer because I did not remember his wife’s name. I should have remembered her name because they together had purchased electronics, furniture, appliances and tires from me for over 12 years.
I vowed this would never happen again. Since I have a terrible memory […]
