Author Archive
Positioning Your Business For Success
Just browse the internet or open up the Yellow Pages. How many solicitors are listed in your town? How many plumbers? How many dentists? The list is long in most cases.
The dilemma that immediately confronts the thinking business owner is: “Why should anyone select me, rather than someone? We all have about the same level […]
Creating Multiple Marketing Methods
You will probably have heard the saying “putting all your eggs in one basket”. Although focus is essential to success, relying on one marketing method alone can be dangerous if that method stops performing to necessary levels. Investors talk about portfolio diversification, here we talk about (multiple marketing methods).
Your business may be resting […]
6 Ways To Boost Your Profit Margin
ACROSS THE BOARD PRICE HIKES. We know a man who owned a construction business that went bankrupt. When asked what happened, he said: “I was always the lowest bidder.” That meant he worked his brains out, did more projects than his competition, but still went bust. His mistake was trying to compete on price. Let […]
7 Powerful Ways To Instantly Increase Your Conversion Rate
A person who does not buy your product may take up as much of your time, or even more time, than a person who buys. Also, every prospect that does not act upon your direct mail, answer your ad and buy, or accept your phone call offer is costing you money in ad costs, paper, […]
10 Useful Tips To Help You Get The Most Out Of Networking
There are reasons that might prevent you from getting out there and creating opportunities. Perhaps the most important reason is not seeing the benefits of networking. Any good coach or student of psychology will tell you that if your WHY is not strong enough with a particular goal, then the chances are you will […]
How To Choose The Lead Generation Tools That Are Most Likely To Give You The Best Return
Listen up because this is very, very important.
What we have found over the years is that very few people give any great thought to the types of lead generation tools they should be using. They adopt the same marketing tools as all their competitors are using.
This can only mean two things:
1) In most […]
11 Ways To Get More Referrals
YOU OWE IT TO YOUR FRIENDS. You can state your referral request this way: You owe it to your friends to get them in on this incredible deal. Strive to get this idea across in your presentation. If you really want to help your friends get in on this limited opportunity, get them […]
