Author Archive
In Praise of Press Releases - A Frank Discussion on Form And Function
There is no disputing the power of a well-written, newsworthy press release. In fact, it is one of the single best things you can do for your business.
Newspapers, magazines, radio and television news programs are filled with stories about businesses and organizations every day. What you may not realize is that those stories are often […]
Profit Building Strategies: Aesthetics
Having a business that portrays a professional image has always been important, but the ability to trade in a global marketplace makes this all the more important. Gone are the days when you could depend on the fact that your customers will be stopping into your shop to discover how charming and professional you are. […]
Fonts Are Like Spandex - One Size Won’t Fit All
Let me start by saying (in my best Jack Nicholson-esque voice) that if you can’t “handle the truth,” you may well be offended by this article. Consider it a disclaimer. Feel free to disagree…your mileage may vary.
Still here? Good. Let’s get to it then, shall we?
Yes, I am a Fontaholic
They say that admission is the […]
News is a Four-Letter Word
This week I received a press release to inform me that the company sending the release had changed email service providers. Are you kidding me? Is this really news?
Did you hear that? It was the sound of that release hitting my circular file. No doubt it will suffer a similar fate at many, if not […]
A Death Sentence for Sales People - Failing to Know Your Customer
Many a savvy salesman has lost a sale because he failed to know his customer. You may have infinite product knowledge, a slick sales pitch, and a phenomenal product - but, if you don’t know who needs your product and why they need it - you’ll be about as effective as a death row pardon […]
Product Knowledge - A True Story that Supports Its Importance
My very first job was working for the department store chain J.C. Penney(R). I worked for them for several years, during the summers, and on my breaks from college. While most of my classmates were flipping burgers or slaving over deep fryers, I was honing my early sales skills, and thoroughly enjoying a shopping mall […]
Grassroots Marketing is Dandy
Spring has finally sprung here in Northeastern Indiana. The sun is shining, a warm breeze is blowing, and my backyard has been overtaken by…dandelions. I would swear that they appeared overnight. I got up one morning to take my dogs out, and there they were.
So there I am, gazing out upon this sea of golden […]
