Author Archive

Bum Marketing Blunders - Costly Mistakes You Can’t Afford to Make

Granted, you can make money online with practically no cash out of pocket. Just avoid counting on the bum marketing method as the be-all and end-all for online marketing. Don’t fall into the bum marketing blunders that cost both time and money:
Constantly searching for the ‘hot ticket product.’ You can waste a lot of time […]


12 Top Traffic Conversion Secrets

Well, it is if you pay attention to the details. Here are 12 traffic conversion secrets that even a newcomer to Internet marketing can do:
1) Refine your Unique Selling Proposition (USP). What makes your product different, special, better or more desirable? That’s the USP. Now get the answer to that question down to one or […]


5 Traffic Conversion Hot Buttons

Once you’ve told the product story, how do you get them to push that ‘buy button’ again? Here are some traffic conversion hot buttons to add to your site today:
1) Expose your competition’s warts. You can expect popular products to attract competitors. Study the competition and find the weaknesses or differences that you can […]


The Advantages of PPC Marketing

What they don’t realize that the PPC marketing can bring them more success than failure if they know how to properly execute an ad campaign. There are many benefits pay per click marketing offers that other forms of ‘net marketing can’t compete with.
PPC advertising is one of the easiest campaigns you can set up. Setting […]


Pay per Click Marketing: How It Works in a Nutshell

The advertisers that place those ads will pay the search engines a certain amount for each click that the ad brings that takes a consumer to their website. If they meet the formula that the pay per click search engine has compiled for top ads, they can find their ads on the first page of […]


Are Keywords the Only Key to a Successful PPC Campaign?

The landing page of your site is equally important. When a user clicks on your PPC ad and goes to your site, what will they see when they get there? Users can be turned off quickly if you don’t grab their attention right away. You’ll end up paying for a click-through that brought […]


How to Find Keywords to Make Your PPC Campaign a Success

With a PPC ad, you have the option of running multiple campaigns. You can run one for broad keywords, another for the name of your product along with your name for branding purposes, and one that includes variations of long-tail keywords. You’ll generally pay more for the broad based words, as most of your […]


A Comparison of Free Versus Paid Traffic

When trying to drive more traffic to your site, you’re faced with whether to go the free traffic route or use paid traffic programs like pay per click (PPC) marketing. Free traffic routes deliver the best ROI (return on your investment) because there’s no out of pocket cost. But the traffic you bring […]


Where to Sell Your Information Products Online

You have several options in setting up your system. The most well-known information product bank on the ‘net is ClickBank. ClickBank allows you to pay a small registration fee and place your information product in their massive marketplace.
Clickbank is one of the best because that’s all they do is handle information products. They […]


How to Compile an Information Product for Sale on the ‘Net

If your information product isn’t tangible, then you’ll need to know how to compile it for your customers so that they can instantly access the files and use them at their leisure.
The one thing you have to be careful about when creating and compile information products for online sales is that people are wary of […]