Multimedia
Tips for Wrting Articles
Are you running short of ideas for your articles? Is generating fresh ideas for writing becoming difficult? By following the techniques discussed in this article, you will be an article generating power house.
1. Subscribe to a dozen RSS feeds on various subjects you are most interested in. Scan through the feeds every morning or […]
Top Tips For Business: Using Video
Are you thinking about having a film made for your business?
Here are some key questions you should ask yourself to ensure you get a video that works for you.
WHY DO YOU WANT TO MAKE A VIDEO?
Video is an excellent way to make an impact on your audience, to tell a story, to make them […]
Signs of Growing Up - What’s in Your Media Mix?
It’s no secret digital signage to this point has been a child amid grown-up media outlets. But a couple of signs have emerged that indicate this new medium may be reaching -if not maturity- at least adolescence.
While its boosters have long proselytized the medium as a powerful complement to other in-store promotional techniques and messaging, […]
Success Depends on Carrying Over Your Marketing Message to the Retail Floor
Over the Thanksgiving holiday, I decided to spend a day in the yard raking up the last of my fall leaves. Not wanting to lose my belt-clipped cell phone during the process, I removed it, placed it on the counter and did my best to corral the leaves that ultimately would fill 23 yard bags.
After […]
More Signs of Digital Signage Adolescence
Last week, another sign that dynamic digital signage is entering media adolescence emerged with the announcement that global information and media company VNU and the In-Store Marketing Institute will jointly launch a new service to help marketers better understand how to reach and influence consumers while they shop.
A key component of the effort is the […]
Sign of the Times
Sometimes you can learn a lesson from a big brother, and that seems to be the case when you consider large billboards -commonly referred to as outdoor advertising, or OA for short- and their smaller plasma and LCD siblings in the retail environment.
Consider the case of an advertising forecast for 2007 from Watchfire Digital […]
Always Market Your Business On A Tight Budget
Any small or big business, must keep advertising from becoming too costly so you can closely monitor all your target markets to get maximum impression made for your business or organization. Not so obvious a point.
Many small business owners find it difficult to engage in home business marketing, because it appears to be so […]
